CCB Consumer Advocacy Group

Consumer advocates provide a powerful voice to ensure the successful outcomes of cancer research by working together with scientists to make decisions about health research priorities, policy and practice. 

It is an active partnership that is sensitive to changing needs and priorities. By working with consumer advocates, researchers are better equipped to identify the real needs of the community that can be addressed through research projects. Fundamentally, it is a commitment to conducting cancer research that is with the community rather than to or for the community.